论文部分内容阅读
世界以痛吻我,要我回报以歌。世界往往会不由分说地将撕心裂肺的痛强加给很多人,但勇者必须以自己的灵魂歌唱。对年仅22岁的易建联来说,他承担的责任当然还无法和姚明相比,但更不成比例的是他所收获的责难。亚锦赛决赛中国队以18分之差惨败给伊朗,人们完全无视他在大部分比赛里的优异表现。作为无姚时代的过渡领袖,这个失败的污点可能要伴随易建联十年之久,直到他迎来下一个胜利的里程碑。而在NBA,习惯飘在三分线外打球的易建联,则被冠以“跳投男”、“椅子易”诸如这样的不良标签。感觉上,美国人像是要把无力怨恨科比的过剩精力,都倾倒在易建联身上。令人难堪的是,即使易建联有着俊朗的外形,但他并没有成为商业明星,无论德文·哈里斯还是早熟的布鲁克·洛佩斯,都要比他更有市场。要知道即使是在新秀年,易建联的球衣销量也没有在中国排进前十,上赛季甚至连前15也没沾到边,更不要说挽救网队赢弱的球市了(新赛季网队和火箭一样没有一场全美直播),以致最后新泽两人不得不尴尬地迎来NBA史上的第一位外资老板:身家逼近140亿的俄罗斯巨贾普罗霍洛夫。如果未来的网队将全盘俄罗斯化,恐怕易建联的商业上升空间会越来越小。看看现在为易建联而蜂拥而至的匹克、新浪、Nike China和海尔等中国企业,不过是短期行为罢了。
The world kisses me with a kiss, asking me to report a song. Often, the world will impose piercing pain on many people, but the brave must sing in their own souls. For Yi Jianlian, aged 22, his responsibilities are, of course, not comparable to those of Yao, but more disproportionately it is his censure. Chinese team finals in the Asian Championship final defeat to Iran by 18 points, people completely ignore his outstanding performance in most games. As a transitional leader without a Yao era, this failure stain may be accompanied by Yi Jianlian for ten years until he ushers in a milestone for the next victory. In the NBA, Yi Jianlian used to dribble beyond the 3-point line, is labeled as “jumper”, “chair easy” such as such a bad label. Feeling, the United States like to be unable to indulge Kobe Bryant’s excess energy, all dumping Yi Jianlian body. Embarrassing is that even if Yi has a handsome appearance, but he did not become a commercial star, whether Devin Harris or precocious Brook Lopez, have more market than him. To know that even in the rookie year, Yi Jianlian jersey sales are not ranked in the top ten in China last season or even the top 15 did not touch the edge, not to mention the Nets to save the weak city of the ball (the new season Nets Like the Rockets did not have a National Live), so the last two have had embarrassed usher in the history of the NBA’s first foreign owner: approaching 14 billion in approaching the Russian Giampulokuerov. If the future of the Nets will be full Russification, I am afraid Yi Jianlian’s commercial space will be getting smaller and smaller. Take a look at the Chinese companies such as Pick, Sina, Nike China and Haier now flocking to Yi Jianlian are just short-term actions.