【摘 要】
：
同质化问题突出的国内市场,价格战成为企业竞争最简单易行的策略。惨烈的价格战演变成一个往复的恶性循环,扑倒的不仅是奋起挣扎的企业,其间种种问题,更是轰塌了消费者的信任
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同质化问题突出的国内市场,价格战成为企业竞争最简单易行的策略。惨烈的价格战演变成一个往复的恶性循环,扑倒的不仅是奋起挣扎的企业,其间种种问题,更是轰塌了消费者的信任。随着产品线丰富多样化发展,生产同一产品的企业日益增多。然而,创新意识不够的雷同化产品,缺乏差异性竞争力,价格战成为抢占更多市场份额的有效策略。企业在此情况下大幅下调价格,持续
Homogenization prominent domestic market, the price war has become the most easy business competition strategy. Fierce price war evolved into a vicious circle of reciprocation, not only threw himself into a struggling business, during which all sorts of problems, but also the collapse of consumer trust. With the diversification of product lines, more and more enterprises produce the same product. However, there is a lack of differentiated competitiveness in assimilation products with insufficient innovative awareness. Price warfare has become an effective strategy to seize more market share. In this case, companies sharply cut prices continue
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