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哈贝马斯是当代知识界“百科全书式”的学者、全球范围内的重要思想家。其在40余年前写作的《公共领域的结构转型》一书中,正式将“公共领域”概念化,讨论了公共领域发展的一般过程,并分析了如何改造社会公共领域问题。公共关系所讨论的公共性与哈贝马斯的公共领域理论天然相联系,公关学科的发展也受到了该理论的重要影响。21世纪初,随着国际互联网的迅速普及和web2.0技术的普遍应用,网络所虚拟的意见交流平台日益显现公共性。哈贝马斯的公共领域理论虽存自身局限,仍具参考价值和现实意义。
Habermas is a contemporary intellectual “encyclopedic” scholar, an important global thinker. In his book “Structural Transformation in the Public Domain”, written more than 40 years ago, he formally formalized the “public domain”, discussed the general process of public domain development, and analyzed how to reform the social public domain. The public relations discussed in public relations are naturally related to Habermas’s public domain theory, and the development of public relations disciplines is also greatly influenced by this theory. At the beginning of the 21st century, with the rapid popularization of the Internet and the widespread application of web2.0 technologies, the virtual platform of exchange of views on the Internet has become increasingly public. Habermas’s theory of the public sphere despite its own limitations, still with reference value and practical significance.