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因为消费者需求的多样化,一种模式不可能满足所有的需求。特别是当企业愿意认真考虑“消费者购物便利”体验时,线下和线上的整合更应该起到的是互补作用。
Because of the diverse needs of consumers, a model can not meet all the needs. Especially when companies are willing to seriously consider “consumer shopping convenience” experience, offline and online integration should play a complementary role.