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窦仁安,毕业于台湾中原大学商业设计系。1990年加入李奥贝纳(台北)广告公司任资深设计。1991年加入灵智(台北)广告公司,先后任资深艺术指导、中国区执行创意总监,2005年至今任宣亚国际广告首席创意官。在十六年的从业经历中,他的感悟是,要跳出传统广告创意的既定模式,寻找专属于客户的“创新的生意点子——Creative Business Ideas”。处处皆创意“处处皆创意。”刚一坐下,已经做了十六年广告创意的窦仁安,就这样跟记者谈起了他对创意的看法：“从隔壁大娘的一个小绝活、生活中的一些小窍门,到我们进行的这些商业广告,创意无处不在。”“早餐奶的出现,就是牛奶市场上的一个很成功的创意。”窦仁安说道,以前大家喝的都是纯牛奶或者调味奶,而整个市场的扩展是有限的,于是将牛
Dou Ren’an, graduated from Chung Yuan Christian University in Taiwan. In 1990 to join Leo Burnett (Taipei) advertising company senior design. In 1991 to join the wisdom (Taipei) advertising company, has served as senior art director, Executive Creative Director in China since 2005, he served as Chief Advertising Officer of Asia International Advertising. In his 16 years of working experience, his insight is to jump out of the established pattern of traditional advertising ideas and find “Business Ideas for Creativity” that is unique to his clients. Everywhere creative “creative everywhere.” Just sat down, has done sixteen years of creative ideas Dou Renan, so talk with reporters about his idea of creativity: “A woman from next door to a small unique life, in life Some tips, to the commercials we’re working on, are everywhere. ”“ The advent of breakfast milk is a very successful idea on the milk market, ”said Dou Renan, who used to drink pure milk or seasoning milk , While the expansion of the entire market is limited, so will cattle