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企业如何竞争?一个企业在运营时到底要面对哪些人?对象为谁? 客户为何要买你的产品?客户接下来 要买什么产品?客户的忠诚度、贡 献度如何?合作伙伴的配合度高不 高?职员工作有没有效率?决策 水平如何?策略是否正确? 如果企业不了解客户、不了 解伙伴、不了解员工,又如何能 在数字化的商场、电子商务的 战争中,谈论企业该如何运营 与竞争呢?带着以上的思考, 笔者采访了微软(中国)有限 公司副总经理兼市场总监陈 国桂先生。
How do companies compete? Who will be the target of a business? Who will be the target? Why should the customer buy your product? What will the customer want next? What is the customer’s loyalty and contribution? High? Staff work is not efficient? The level of decision-making? Strategy is correct? If the business does not understand the customer, do not understand the partners, do not understand the staff, how can the digital shopping malls, e-commerce war, talk about how the company should operate Competition? With the above thinking, the author interviewed Microsoft (China) Co., Ltd. Deputy General Manager and Chief Marketing Officer Mr. Chen Guogui.