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“要创作一条有新意,又完全不同干2013年回家视角的公益广告,我们坚信创意源于生活,高于生活的道理,伟大的创意往往就存在于平凡老百姓的生活点滴中。”提及再次操刀春晚公益片,莫康孙补充:“身肩为亿万中国老百姓掌勺这道春晚大餐,本身就是很具有挑战性的工作,而我们能有幸连续两年被央视选中执导春晚的公益广告,倍感兴奋,这或许是很多广告人一辈子都很难遇见的挑战。”
“To create a public service advertisement with new ideas and completely different perspectives from which to go home in 2013, we firmly believe that creativity originates from life and goes beyond life, and great ideas often exist in the lives of ordinary people.” “ Mentioned the re-fencing spring and evening charity film, Mo Kangsun added: ”shoulder to shoulder hundreds of millions of Chinese people this Spring Festival dinner, in itself is a very challenging job, and we can have the honor of CCTV selected for two consecutive years directed Spring Festival Evening public service ads, feel excited, this may be many advertisers face a lifetime hard to meet the challenge. "