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中国作为未来最有潜力的PC市场,对国外各种计算机公司无疑具有相当大的吸引力,于是乎更多的国外计算机公司蜂拥而入,于是乎这场没有硝烟的“战争”也愈加趋向于白热化。 面对联想公司咄咄逼人的攻势,中国PC市场上传统的龙头老大COMPAQ不会坐视不理。但对于联想的异军突起,COMPAQ确实有些意想不到。从1996年COMPAQ在中国的市场策略来看,COMPAQ只是将它的同胞IBM和HP当作了竞争对手。不过COMPAQ并没有因为联想新的市场策略而慌不迭地作出相应的价格调整,而是静观其变,应该说COM-PAQ这种态度也不失为一种理智的选择。然而COMPAQ的“静”也只是暂时的,它的降价措施肯定已
As the most potential PC market in the future, China undoubtedly has considerable appeal to various computer companies abroad. As a result, more and more foreign computer companies are swarming into China. As a result, this “warless” war is also becoming more and more trendy White hot. The face of the aggressive offensive Lenovo, China’s PC market leader COMPAQ traditional leader will not sit idly by. But for the sudden emergence of Lenovo, COMPAQ really unexpected. From COMPAQ’s marketing strategy in China in 1996, COMPAQ only used its compatriots, IBM and HP, as their competitors. However, COMPAQ did not panic because of Lenovo’s new marketing strategy and make the appropriate price adjustment, but wait and see, it should be said that COM-PAQ this attitude is also a rational choice. However, COMPAQ’s “static” is only temporary, and its price reduction measures must have been