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由于长期的垄断经营,发电企业形成了粗放式的偏重生产的经营方式,运营效率低下,造成了极大的资源浪费。随着我国市场经济的发展和电力市场化改革的进行,发电企业开始面临经营困难、煤炭价格偏高、利用小时数日趋下降、多种发电企业竞争日趋激烈等市场竞争因素。为适应电力市场化的要求,结合阜新金山煤矸石热电有限公司宏观经济增长缓慢、环保压力与日俱增、设备健康水平不良、财务费用大幅增加等不利因素,按照战略管理的一般过程,对阜新金山热电公司市场营销战略进行相关研究,从而实现阜新金山热电公司经营管理的规范化和科学化。
Due to the long-term monopoly, power generation enterprises have formed a crudely emphasis on production mode of operation, operating efficiency is low, resulting in a great waste of resources. With the development of China’s market economy and the marketization of electricity market, power generation enterprises are beginning to face market competition factors such as operating difficulties, high coal prices, declining utilization hours, and increasingly fierce competition from a variety of power generation enterprises. In order to meet the requirements of market-oriented power generation, combined with unfavorable factors such as slow macroeconomic growth, increasing environmental pressure, poor equipment health and a substantial increase in financial costs, Fuxin Jinshan Coal Gangue Thermal Power Co., Ltd., in accordance with the general strategic management process, Marketing strategy related research, in order to achieve the management of Fuxin Jinshan Thermal Power Company standardized and scientific.