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UGC的鼻祖Youtube,长视频的典范Hulu,大数据自制一鸣惊人的Netflix,似乎每家国外的视频网站都有自己独特的标签和生存之道。当我们把探究的视线转向国内,却发现CPM的售卖模式依然占据了大半江山,绝大多数视频网站的营销思维似乎还局限在不断花高价购进版权内容以带动广告销量上。但事实是,贴片广告的时代渐行渐远,广告主想要的已经远远不止CPM曝光这么简单。他们希望,能够找到与自己调性匹配的媒体,能够找到实现全方位落地的
UGC’s founder Youtube, a long video Hulu Hu, big data self-made blockbuster Netflix, it seems that every foreign video site has its own unique label and survival. When we turned our attention to the domestic market, we found that CPM’s sales model still occupies most of the country. The marketing thinking of the vast majority of video websites seems to be limited to continuously buying high-priced copyrighted content to drive sales of advertisements. But the truth is, the era of SMD advertising is getting longer and longer, and advertisers want much more than CPM exposure. They hope that they will find a medium that matches their tone and find ways to achieve full-scale fulfillment