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网上书业可以说是目前网上零售最成功的行业,如美国的亚马逊(Amazon)书店在几年的时间迅速崛起,成为网上电子商务的楷模。北美、中国大陆以及香港、台湾地区也已有许多针对中文图书的网上书店,而龙源网上书店(www.dragonsource.com)创立仅一年多时间,被海内外多家媒体称为“网上最大中文书店”,它何以在短短一年时间内成功树立品牌呢?记者为此专访了龙源网上书店的主编穆广菊女士。得到的印象是:龙源的快速发展固然根基于因特网技术的发挥,但其关键似乎不是技术而是人文的:真正理解因特
Online book industry can be said that the most successful online retailing industry, such as the United States, Amazon (Amazon) bookstore in a few years the rapid rise of online e-commerce as a model. There are also many online bookstores for Chinese books in North America, Mainland China, Hong Kong and Taiwan. The establishment of Longyuan Online Bookstore (www.dragonsource.com) is only over a year long and has been described by many media both at home and abroad as “ Chinese bookstore, ”why it successfully established a brand in just a year? Reporter interviewed Longyuan online bookstore editor Mu Guangju lady. The impression is: Although the rapid development of Longyuan is based on the Internet technology, but the key does not seem to be technical but humanistic: really understand the Internet