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经销商要想进一步优化厂商关系,在厂商交易中立于不败之地,必须要考虑以下三个问题:一、厂家真正想从经销商身上得到什么在经销商行列里,上世纪80年代就“下海”的大户最容易这样怨声载道:当年我们是厂里的第一大户,年年上台领奖,利润也丰厚;现在厂家都背信弃义,搞密集分销、搞直营,给我们划的经销权越来越小、利润也越来越薄……为什么当年大户深受厂家追捧,如今又被厂家“遗弃”?是厂家的要求发生了变化!
Dealers want to further optimize the relationship between manufacturers in the vendor transactions invincible, we must consider the following three questions: First, the manufacturers really want to get what the dealer who dealers in the 1980s on the “The sea” is the most easy to complain about the big family: when we are the largest factory owners, accept the award year after year, the profits are plentiful; now the manufacturers are hesitant to engage in intensive distribution, engage in direct sales, to our plan of distribution rights Getting smaller and smaller, profits are getting thinner ... ... why the year was sought after by large manufacturers, and now manufacturers “abandon ” is the manufacturer's requirements have changed!