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品牌不仅是售卖产品,更重要的是传递一种生活格调。三年前,白领曾经历一次非常严酷的洗礼。十八大以后,有关八项规定等政策的推出对于像白领这样的高端品牌来说无疑是非常大的冲击。我也因此差点抑郁,对未来深感迷茫,甚至有想放弃的念头。所以在此我特别与大家分享近些年来我的思考。相信大家都深有体会近年来市场的不景气,商场里大多没人,有人的地方零售也并不好,大家都去吃饭或看电影了,而这种冷清也让很多品牌不寒而栗,对未来市场怀有疑虑。但即便如此,不少品牌仍然按照原来模式,到点就推新产品,最终新产品
Brand is not only selling products, more importantly, to convey a style of life. Three years ago, white-collar workers had experienced a very harsh baptism. After the 18th National Congress of the Communist Party of China, the introduction of policies such as the eight provisions is undoubtedly a very big shock to high-end brands like white-collar workers. I also almost depressed, deeply confused about the future, and even thought to give up. So I hereby share with you my thoughts in recent years. I believe we all know that the market downturn in recent years, most of the mall nobody, some people are not good at local retail, we all go to eat or watch movies, and this desertion also makes many brands shudder, the future market Have doubts. But even so, many brands are still in accordance with the original model, point to push new products, the final new product