Global Uber App Abandoned in China

来源 :中国经贸聚焦·英文版 | 被引量 : 0次 | 上传用户:blackfairy
下载到本地 , 更方便阅读
声明 : 本文档内容版权归属内容提供方 , 如果您对本文有版权争议 , 可与客服联系进行内容授权或下架
论文部分内容阅读
  Acquisition of UberChina
  In August, Didi Chuxing an- nounced its acquisition of UberChina. On August 1st, Didi Chuxing announced it had reached a strategic agreement with Uber to acquire all assets of UberChina including brand, business and data to operate on Chinese mainland.
  After the two parties reach the strategic agreement, Didi Chuxing and Uber will hold each other’s shares and become each other’s minority shareholder. According to Didi Chuxing, UberChina will maintain its independence in brand and operations, and drivers and passengers will continue to get stable services.
  With the cooperation of the two parties, many people are wondering if there will still be subsidies to drivers and passengers and whether the fare will rise. Didi Chuxing offered some reassurance, saying it will still take improving users’ trip experience as one of the business directions in the future, and the red envelope subsidies to passengers and awards to drivers will continue to be provided for a considerable time.
  Abandoning the Original Global App
  In December, four months after Didi Chuxing made its landmark acquisition of Uber’s operations in China, Uber China has been severed from the international ride-sharing company it had branched from.
  Users who were still using the earlier version of the Uber app were moved over to the new one, the iOS version of which is developed by Didi Chuxing.
  Abandoning the original global app is a sign that Didi is steering toward total integration with Uber, said Zhang Xu, an analyst at consulting firm Analysys."This shows that Didi wants Uber China to be independent from its former international parent, and to resemble Didi more."
  The new home-grown app will also give Didi more control over Uber’s marketing and promotion in China, Zhang added.
  Although Uber’s app remains separate from Didi’s, the new app, introduced a month ago, shares backend data, which means that trip requests sent from passengers using either Didi or Uber reach the same pool of drivers.
  Anti-monopoly lawyer Wei Shilin warns that the decision to fuse the two apps backstage is jumping the gun because the deal is still pending review from regulators, who will decide whether the merger requires a go-ahead from antitrust authorities.


  One key criterion when assessing whether the deal is subject to scrutiny from antitrust authorities is "actual control over the acquired company," said Wei, director of the Antitrust Committee in Beijing’s Lawyers Association. "If the two are sharing the same backstage, it makes it hard to argue that Didi does not claim actual control," he said.   Wei added that even if Didi were to succeed in persuading regulators of Uber’s operational independence,"backstage integration is essentially sharing of competitive information, which is another breach of anti- monopoly laws."
  "Either way, this move could put Didi in a difficult position with the authorities," Wei said.
  Didi states that sharing orders and drivers across two platforms will increase the number of drivers available and "enhance transport capacity," and slash waiting times and price surges, which have been on the rise as drivers drop out amidst slumping subsidies.


  Caters to a Domestic Market
  The new app caters to a domestic market rather than foreign travelers and short-term foreign residents. Users without a mainland cellphone number are effectively cut off from using Uber in China, and credit cards issued from outside China are no longer accepted. Didi said English-language functions are still in the pipeline.
  Non-Chinese-speaking users complain that the new app contains huge hurdles. "Shutting off the English interface excludes many expats, but the other restrictions also cut Didi off from the market of people who are traveling to China for business or holidays," said Mike Shaw, a public relations professional in Beijing.
  When Didi acquired Uber China in August, it promised the latter independent branding and business operations to "ensure stability and continuity of service for passengers."
  Offer Car Rental Services
  Chinese ride-hailing giant Didi Chuxing and car rental behemoth Avis have announced a partnership that will give registered Didi users easy access to car rental services when traveling abroad.
  Available in 175 countries around the world, the tie-up will essentially allow Didi to continue to monetize its 300 million-strong user base, even when they’re traveling outside of China. Through the initiative, the two companies plan to “coordinate product, technology and local marketing resources” and let Didi users book car rental services directly through Didi’s mobile app.
  Didi Chuxing emerged in early 2015 following a merger between local rivals Didi Dache and Kuaidi Dache. The service offers smartphone-based car services such as taxis, carpooling, and premium cars with drivers, much like Uber, and is the market leader in China by some distance.
  Back in July, Uber effectively threw in the towel on its mission to conquer China on its own, and elected to merge its Chinese operations with Didi in a $35 billion deal. A few months previous to that, Apple contributed $1 billion to a mammoth $7.3 billion funding round by Didi .


  While Uber has been slowly conquering the globe on a region-byregion basis, Didi has its own domestic market cornered. However, this limits the company’s prospects for growth, which is why it’s pursuing other avenues to ensure its bottom line continues on an upwards trajectory. Back in September,the company invested “tens of millions” of dollars in Chinese bike-sharing startup Ofo, adding another service to the Didi’s slate, which already included taxis, car rental, bus services, and chauffeurs. Beefing up its in-country services makes sense, as does finding ways to “go global” without tackling incumbents such as Uber.
  “Internationalization is a clear mission for Didi,” explained FU Qiang, senior vice president of Didi Chuxing, and General Manager for Didi Car Rental. “The partnership with Avis Budget Group is a key step in Didi’s broader initiative to go global as we continue to explore the frontier of innovation with our growing data capacities. Together, we will provide quality local travel experience across the world for China’s fast-expanding outbound travelers’ community. We also look forward to building a more connected global mobility network that builds greater momentum for growth on a spirit of openness and sharing.”
  Avis is no stranger to embracing transport-centric startups — back in 2013 it acquired car-sharing network Zipcar in a $500 million deal. Now, by signing up Didi as a partner, it gains a direct pipeline into millions more potential customers.

其他文献
During the Spring and Autumn Period (707- 476 B.C.), Duke Xian of the State of Jin Wanted to expand his position of strength and sphere of influence. Therefore he would like to send his troops to dest
期刊
In recent years, China was speeding up the pace of the ecological environment protection. The country issued and implemented a new environmental law, perfecting the governance and increasing penalties
期刊
Two of China’s biggest cities have tightened mortgage rules in a bid to rein in escalating property prices and keep banking risks in check as new loans to home buyers soar.  Home prices in some big ci
期刊
Tourist attractions, shopping, and as a culinary destination. That is a reason people make Taiwan as the travel destination. Starting from its natural beauty, Taiwan offers the coastal valleys and vas
期刊
On November 13, the anti-corruption campaign in China’s oil system moved toward China National Offshore Oil Corporation (hereinafter referred as CNOOC). The Supreme People’s Procuratorate announced on
期刊
On November 16, according to Guangdong procuratorate organ, Wei Jinfeng, former Deputy Director of Guangdong Provincial Finance Department, was under the second trial for taking bribes and gaining ill
期刊
As announced on November 18, Land Resources Section Chief of Shanxi Provincial Government Li Jiangong is currently under investigation for being suspected of serious violation against law and discipli
期刊
China’s digital economy reached 22.58 trillion yuan ($3.4 trillion) in 2016, ranking second globally and accounting for 30.3 percent of the national GDP, according to reports issued Monday at the ongo
期刊
Labor unrest at Danone, Coca-Cola and Sony fac- tories in China has cast a spotlight on a quiet pullback by some multinationals struggling with rising costs, a slowing economy and growing competition
期刊
CoQ10 or Coenzyme Q10 is a substance that the human body can produce naturally. It is found in the mitochondria, rod-shaped structures inside each cell that serve as power generators for that cell.  C
期刊