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曾几何时,捧红一张唱片只有一种方法:广播。因为没有其他渠道接触到这么多的人。挤进节目表得费一番工夫,但是一旦一首歌开始热播,它就很有可能成为畅销金曲。随后,MTV 在20世纪80年代问世,变成了制造大热门的第二个途径。对新音乐来说,MTV 的容纳空间比广播还要有限,但是它对一整代人的影晌力是空前绝后的。但现在,摇滚广播电台似乎已经走到了末路,MTV 也难现昨日辉煌。那么,音乐该靠什么来推广呢?对营销商们来说,这个时代是个巨变的
Once upon a time, there was only one way to get a record on the radio: radio. Because there are no other channels to reach so many people. It costs a lot to squeeze into the program list, but once a song starts to hit, it’s very likely to be a hit song. Subsequently, MTV came out in the 1980s, becoming the second hot spot for manufacturing. For new music, MTV has less room to broadcast than radio, but its impact on an entire generation is unprecedented. But now, rock radio stations seem to have come to a dead end, MTV is also difficult yesterday brilliant. So, what should the music to promote it? For marketers, this era is a huge change