论文部分内容阅读
在成人教育中,有两种教育一直受到重视:一种是通才教育,以提高成人学员本身的素质和能力为目的,另一种是实用教育,以提高成人学员完成实际工作能力为目的。随着商品经济的发展,实用教育日益受到人们的青睐。譬如,在成人教育中开设广告学,越来越引起人们的兴趣。中国广告业异军突起的影响中国广告业具有悠久的历史,也经历了艰苦历程。党的十一届三中全会为广告业的复兴和发展赋予了生机和活力,80年代中国广告业开始复苏,进入90年
In adult education, two kinds of education have always been valued: one is general education aimed at improving the quality and ability of adult students themselves, and the other is practical education aimed at enhancing the ability of adult learners to complete practical work. With the development of commodity economy, practical education is increasingly favored by people. For example, advertising education in adult education is attracting more and more people’s interest. The Impact of the Suddenly Emerging Chinese Advertising Industry The Chinese advertising industry has a long history and has undergone a difficult journey. The Third Plenary Session of the Eleventh Central Committee of the Communist Party of China has given vitality and vitality to the revival and development of the advertising industry. In the 1980s, the advertising industry in China started to recover and entered 90 years