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随着科技化信息化的逐步深入，微博作为一种新型网络社交服务手段，在大学生人群中广受青睐，是人们获取信息、进行交流的重要工具。文章开篇对微博这种交流平台进行了介绍，阐述了微博在目前我国高校开展大学生思想政治教育工作中的应用现状，着意对高校如何有效使用“微博”这种交流手段来加强大学生思想政治教育给出了可操作性建议。,With the acceleration development of science and technology informatization, microblog as a new social networking service, popular in college students the crowd, is an important tool for people to obtain information and communicate. Article begins to microblog this communication platform are introduced, this paper expounds the microblog in the ideological and political education work in colleges and universities, the application of the status quo, mainly to the colleges and universities how to effectively usemicroblogthis communication means to strengthen the ideological and political education feasibility suggestions are given.