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随着互联网的不断兴起与发展,网络体育新闻报道以一股无形的力量在媒体之间展开悄然竞争。与此同时,人们越来越喜欢在闲暇之余坐在电脑前,或随时随地拿着ipad、智能手机浏览体育直播视频和资讯。本文旨在通过分析新华网和新浪网对网络体育频道的建构,比较二者先天条件和自身特点的不同之处,进而提出网络体育新闻的创新与发展路径。
With the continuous rise and development of the Internet, online sports news reports have quietly competed among the media with an invisible force. In the meantime, people are increasingly enjoying sitting in front of their computers in their spare time or holding iPads and smartphones for live sports videos and information anytime, anywhere. The purpose of this paper is to analyze the differences between the innate conditions of the two sports networks and their own characteristics by analyzing the construction of online sports channels by Xinhuanet and Sina.com, and then put forward the innovation and development path of online sports news.