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去年下半年起,“哈立克”广告宣传在上海造成巨大声势,人们在报纸上、在电视屏幕上、在繁华商街上,几乎到处感到“哈立克”的存在。什么是“哈立克”?这是开设在上海的一家合资食品企业,它的产品对中国人来说,其实是再普通不过的传统食品——爆玉米花。生产商径直把它命名为“哈立克”,激起人们的好奇心理,又用“当今世界上最有营养的保健食品之一”,“能阻止、延缓癌前病变,可以预防肺癌、胃癌、食道癌、膀胱癌”等广告词,迎合人们追求健康长寿的消费心理,使“哈立克”迅速占领上海食品市场。有人说:“爆玉米花,这种中国最传统的食品名称,在一
Since the second half of last year, “Harrick” advertising has caused tremendous strides in Shanghai. People feel the presence of “Harricur” almost everywhere in the newspapers, on television screens and in the downtown streets. What is Harley? This is a joint venture food company based in Shanghai. Its products are actually the most common traditional Chinese food for Chinese people, popcorn. The manufacturer has just named it “Harik,” arousing people’s curiosity, but also with “one of the most nutritious health food in the world,” “can stop, delay precancerous lesions, can prevent lung cancer, stomach cancer , Esophageal cancer, bladder cancer ”and other ad words, to meet people’s pursuit of health and longevity of the consumer psychology,“ Harvard ”quickly occupied the Shanghai food market. Someone said: "Popcorn, one of the most traditional food names in China