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信息技术已经大量应用于旅游安全管理中,但是旅游消费者对安全技术的接受意愿尚未得知。本文以生物识别技术为例,研究航空旅游消费者对于机场安全技术的使用意愿。本文在文献研究的基础上提出航空旅游产品感知影响消费者对于生物识别技术使用意愿的假设,并从5个维度建立了17个量化评价指标。通过问卷调查和结构方程分析对假设进行验证。研究发现,飞行中服务体验、起飞前工作效率、旅游者时间重视程度这三个感知维度对航空旅游消费者生物识别技术使用意愿具有显著影响,而机场设施设备和票务管理这两个感知维度对航空旅游消费者生物识别技术使用意愿没有显著影响。
Information technology has been used extensively in the management of tourism safety, but the willingness of traveling consumers to accept safety technology has not been known yet. This article takes biometrics as an example to study the willingness of air travel consumers to use airport security technology. Based on the literature research, this paper proposes the hypothesis that consumers’ perceptions about the willingness to use biometrics are influenced by perception of air travel products and 17 quantitative evaluation indicators are established from five dimensions. Hypotheses are validated through questionnaires and structural equation analysis. The study found that the three perception dimensions of service experience in flight, work efficiency before take-off, and time-focus of tourists have a significant impact on the willingness to use biometrics by air travel consumers, while the two perception dimensions of airport facilities and ticketing management There is no significant impact on the willingness of consumers to use biometrics for air travel.