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中国经济步入品牌时代,而行业品牌竞争中存在的种种非常规手段和潜规则,不断挑战商业道德和法律底线围绕“诽谤门”事件,蒙牛与伊利的交锋仍在继续。“每天一斤奶,强壮中国人。”这是蒙牛的口号,令人耳熟能详。而那边厢,伊利在北京奥运后的新宣言“有我,中国强”也言犹在耳。谁都想树立自己的品牌,在激烈的竞争中立于不败之地,如同当年诸侯争霸时的将帅,让自己的营帐遍布四野,红旗插满山岗。而这不是一个轻松的过程。
China’s economy entered the brand era, while the industry brand competition exists in a variety of unconventional means and unspoken rules, continue to challenge business ethics and legal bottom line around the “defamatory door” incident, Mengniu and Erie confrontation continues. “A pound of milk a day, strong Chinese. ” This is Mengniu’s slogan, it is well known. The other hand, Yili in Beijing after the Olympic Games new declaration “I have, China ” is also still in my ears. Everyone wants to establish their own brand, in the fierce competition in an invincible position, as when the princes hegemony hegemony, so that his camp throughout the four fields, the red flag full of hills. This is not a relaxing process.