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广播电视报集工具性、服务性、娱乐性为一体 ,近年来随着晚报和都市报及多媒体的发达而渐入困境 ,如何提高广电报的特色、品位、内容和影响力 ,保持广电报的市场份额 ,就此谈谈笔者的看法。媒体经营的共性之一 ,是受众量带动广告收入。报纸发行量的多少 ,其首要条件是内容以及
In recent years, with the development of evening newspapers, metropolitan newspapers and multimedia, gradually getting into trouble, how to improve the features, taste, contents and influence of the broadcasting and telegraph newspaper, Market share, talk about the author’s view. One of the common features of the media business is the amount of advertising driven by the audience. The number of newspaper circulation, the first condition is the content as well