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发行收入是教育报刊的生命线,是报刊社的主要利润来源。转企改制后,国内教育报刊失去了行政依托,面临着体制变革、读者特殊和市场开放的挑战。只有在巩固原有发行渠道的基础上,采取贴近读者需求,整合发行渠道,丰富促销方式等措施,才能使教育报刊的发行工作在市场化进程中立于不败之地。
Distribution of income is the lifeblood of education newspapers and periodicals, newspapers and newspapers is the main source of profits. After the reform of the transfer of enterprises, the domestic education newspapers lost their administrative backing and faced with the challenges of institutional reform, special readership and market opening up. Only in the consolidation of the original distribution channels, based on the reader’s needs to take close, integration of distribution channels, enrich sales promotion and other measures, in order to make the education newspaper publishing work in the process of marketization in an invincible position.