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美国有个冷饮食品推销商生意清淡,为了促销,他特意在一家马戏团剧场入口处免费送炒热的咸豌豆。不花钱而得美味,天大的好事,许多观众边吃豌豆边看戏,美不可言。演出休息时,剧场各角落突然跑出一群卖雪糕、冰淇淋的小孩,观众刚吃完炒热的咸豌豆正觉口干舌燥,马上掏钱争相购买。一连5天,这位冷饮商用这种方法将商品全推销给了戏迷们。可以这样说,市场的别名叫需要,谁找到了需要谁就找到了市场;有的需要必须去竞争,有的需要必须去发现,那位冷饮商的做法告诉我们,有的需要还可以营造。美国海洛依克·奥托保公司在向市场推出新玩具“变形金刚”的同时,摄制一部与产品同名的电视动画片,让这些机器人身怀变形绝技,威力无比,而且分为正义和非正义两派,互相争斗厮杀,并送到各国电视台播放。如此一番营造后,没有孩子不喜欢“变形金刚”的,产品畅销世界。反观我们自己,竞争需要确实着力不少,而营造需要却似乎努力不够。有时候,两种事物或两种现象表面看风马牛不相及,但若将其
The United States has a light food and beverage salesman business is light, in order to promote, he deliberately at the entrance to a circus theater free hot fried salted peas. Not spend money and delicious, big good, many viewers eat peas while watching the movie, the United States unspeakable. During the performance break, all corners of the theater suddenly ran out of a group of children selling ice-cream and ice-cream. The audience just began to feel hot and full of salt and peas. For five consecutive days, the cold drinks business this method will push the product to the fans. It can be said that the nickname of the market needs, who found the need to find the market; some need to compete, and some need to find that cold drink business practices tell us that some needs can also create. The United States Heroin Otto Paul in the market to launch a new toy “Transformers ” at the same time, the production of a product with the same name as the TV animation, so that these robots are superficial skills, extremely powerful, and is divided into The two groups, just and unjust, fight and fight each other, and send them to various television stations for broadcasting. So created, no children do not like “Transformers ”, the best-selling products in the world. On the contrary, we ourselves need to really concentrate our efforts on competition, and it seems that efforts are not enough to create the needs. Sometimes, two things or two phenomena on the surface do not agree, but if it is