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当今时代,媒介融合正成为一种新的变革力量重塑着传媒的未来,既给传统媒体带来了新的发展机遇,同时也成为传统媒体不得不面临的挑战。尤其是对于报纸媒体,如何适应媒介融合背景下的市场改革,如何结合自身具体实际寻求新的突围,成为学界和业界共同面对的课题。
In today’s era, media convergence is becoming a new transforming force to reshape the future of media. It not only brings new opportunities for the development of traditional media, but also challenges that traditional media have to face. Especially for newspaper media, how to adapt to market reform in the context of media convergence and how to find a new breakthrough in combination with its own concrete reality has become a common problem faced by academia and industry.