连锁零售企业三级市场成功开店1例——五星电器六合卖场开店过程剖析

• 作 者: 景星 本刊编辑部
• 出 处: 现代家电
• 发表日期: 2006年02期
• 关键词: 三级市场 五星电器 零售企业

2004年3月,五星电器准备进驻仅与南京一江之隔的六合。二三级市场的消费潜能一直被商家看好,而南京郊县地区的购买力已经成为未来商家发掘的“潜力股”。六合作为南京附近最大的县级市场,对其进行挖掘开发,是对南京市场的有利补充,同时又是一块诱人蛋糕。六合本身具备三级市场的典型特性,此番进驻,也成为五星在三级市场的拓展试点。

In March 2004, Five Star was stationed in Luhe, only separated from Nanjing by a river. The consumption potential of the secondary and tertiary markets has been optimistic about the business, and suburban areas in Nanjing’s purchasing power has become the future business to explore the “potential shares.” The six co-operation, the largest county-level market in the vicinity of Nanjing, excavating and exploiting it, is a good supplement to the Nanjing market and an attractive cake at the same time. Luhe itself has the typical characteristics of the tertiary market, this time stationed, has also become a five-star in the third-level market expansion pilot.