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畅销全球的苏格兰威士忌品牌Johnnie Walker为彰显其“Keep Walking”的品牌精神,首次将中国时尚设计走向世界的理念融入其最新广告创意,鼓舞人们朝着自己的梦想和目标勇敢迈进,不断努力超越自我,追求更高成就。广告特地以“为走向世界举杯”为主题,用电影规格的大手笔,囊括欧美一流团队倾力制作,并于2006年11月初正式发布。
Johnnie Walker, the best-selling Scotch whiskey brand in the world, celebrates its “Keep Walking” brand philosophy. For the first time, integrating the concept of Chinese fashion design into the world with its latest advertising ideas, inspiring people to move bravely toward their dreams and goals, , The pursuit of higher achievements. Ad specially to “to the world toast” as the theme, with film generous generous, including Europe and the United States first-class team Qingli production, and in early November 2006 officially released.