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中缝广告是报纸广告中非常重要的组成部分,在许多报纸的广告收入中占有很大的比例,如《北京晚报》,在取消中缝广告以前,每年仅中缝广告一项收入就达4000多万元。近两年,随着“窄中缝”的出现,一些报纸开始提出取消中缝广告。其主要理由是中缝广告有损版面审美或报纸形象,也有报纸是为了扩大新闻版面。除了当前报纸扩版后,版面资源日益丰富这一大背景外,自身存在的问题也是报纸中缝地位下降的重要原
Suture advertising is a very important part of the newspaper advertisement, which occupies a large proportion of advertising revenue of many newspapers. For example, “Beijing Evening News”, before eliminating the suture advertisement, only a quarter of the annual advertising revenue reached more than 40 million yuan . In the past two years, with the advent of “Narrow Slot ”, some newspapers began to propose the cancellation of suture advertising. The main reason for this is that suture advertising has a negative impact on the aesthetic or newspaper image of the page, and there are newspapers aimed at expanding the news section. In addition to the background of the current newspaper after the enlargement of the increasingly wealthy layout resources, its own problems are also important factors in the decline in the position of the newspaper