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网络经济时代下传统的市场壁垒已经被完全打破,竞争进入白热化阶段,分众营销的精准性和灵活性运用成为取胜的关键。而投放到细分市场的广告作为商家吸引眼球和流量的核心手段,其运用是否合理将直接决定访问量和销量。本文首先概述了分众营销的逻辑及其主要的广告使用手法,进而针对目前商家在分众营销广告运用上的不足及缺陷,提出相应的改进措施建议。
Under the era of network economy, the traditional market barriers have been completely broken and the competition has entered a white-hot stage. The precision and flexibility of Focus Marketing become the key to victory. And put into the market as the core business advertising and eye-catching traffic flow, the use of reasonable or not will directly determine the number of visits and sales. This paper first outlines the logic of Focus Marketing and its main methods of advertising use, and then proposes the corresponding suggestions for improvement in view of the shortcomings and shortcomings of current businesses in the use of Focus Marketing Advertising.