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中国的房产经济经历了 90年代风起云涌的特殊时期后 ,逐渐走出稚嫩。当前所有的房产商都面临着宏观政策趋于理性和消费者趋于理性的双向挤压背景 ,智者生存已成大势。房产营销超越以企业为主体的和以产品为主体的战略模式而转型为以消费者为主体的战略模式已呈必然趋势。而准确地认知房产营销的特征又是实现和实施这种战略转型的重要环节
China’s real estate economy experienced a special period of surging in the 90’s, and gradually out of immature. At present, all realtors are confronted with a two-way squeeze of macro-policy and rationalization of consumers. The survival of the wise man has become a trend. Real estate marketing beyond the enterprise as the mainstay and product as the mainstay of the strategic model and the transition to the consumer as the mainstay of the strategic model has shown the inevitable trend. And accurately recognize the characteristics of real estate marketing is an important part of the realization and implementation of this strategic transformation