中国质协拟于10月举办企业顾客满意度测评培训班

• 出 处: 中国质量
• 发表日期: 2016年10期
• 关键词: 企业顾客满意度 中国质协 中质 客户投诉 培训目标 数据分析结果 培训中心 持续改进 测量过程 营销管理

为满足广大学员掌握顾客满意度测评理念与方法的要求,北京中质协卓越培训中心拟于2016年10月在江苏省苏州市举办企业顾客满意度测评培训班。现将有关事宜通知如下:一、培训目标课程将以案例为支撑,帮助学员掌握测量顾客满意度和投诉处理的方法和技巧,并将重点介绍如何根据数据分析结果评估顾客满意度,撰写顾客满意调查报告,从而激励组织持续改进,提高顾客的满意程度。

In order to meet the requirements of the majority of trainees to master the concepts and methods of customer satisfaction assessment, the Beijing Excellence Training Center for the Chinese Academy of Sciences plans to hold a business customer satisfaction evaluation training course in Suzhou, Jiangsu Province in October 2016. The relevant matters are hereby notified as follows: I. Training Objectives The course will be supported by cases to help students master the methods and techniques for measuring customer satisfaction and complaint handling. The course will focus on how to evaluate customer satisfaction and write customer satisfaction based on data analysis results Survey report, thus encouraging the organization to continue to improve, improve customer satisfaction.