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“品牌南非”肩负南非国家品牌传播的使命,致力于以积极的市场营销手段和传播策略,为南非树立良好的国家形象。积极的国家品牌对于提升南非的国际竞争力有着关键作用:它有助于南非吸引外资、促进贸易产业以及旅游业的发展。对于南非本身而言,积极的国家品牌也有利于提高国民自豪感和激发爱国热情。“品牌南非”对于南非国家品牌的经营,很大程度上有利于南非勾勒发展蓝图,实现发展目标。
“Brand South Africa ” shoulders the mission of national brand communication in South Africa and is committed to establishing a good national image for South Africa through active marketing and communication strategies. A positive national brand plays a key role in enhancing South Africa’s international competitiveness. It helps South Africa attract foreign investment and promote the development of the tourism industry and tourism. For South Africa itself, active national brands are also conducive to raising the pride of nationals and arousing the patriotic enthusiasm. “Brand South Africa ” The operation of national brands in South Africa will largely help South Africa outline the blueprint for development and achieve its development goals.