论文部分内容阅读
当降价、打折、抽奖、赠送礼品等这些人们耳熟能详的传统促销模式不再风光时,一种新的促销模式正在引起人们的兴趣和重视。这就是捆绑销售。喜新厌旧是人之常情,传统促销模式的衰落即是新的促销模式崛起之时。 跨品牌的捆绑销售在国外风起云涌。美国在线公司与TARGET百货公司启动联合促销:《今日美国》和AT&T联合推出新的服务项目;AT&T与时代华纳也在尝试捆绑销售。 2000年上半年,上海汽车工业销售总公司华北分销中心与方正集团方正科技电脑系统有限公司联手推出“121行动”。可口可乐与北京大家宝薯
When the price reduction, discount, sweepstakes, gifts and other people familiar with the traditional promotional mode is no longer beautiful, a new promotional model is aroused people’s interest and attention. This is bundled sales. Hi new tired of old people is the commonplace, the decline of the traditional promotional mode is the rise of the new promotional mode. Cross-brand bundling sales surging in foreign countries. AOL launches joint promotions with TARGET department store: USA Today and AT & T unveil new services; AT & T and Time Warner are also trying to bundle. In the first half of 2000, Shanghai Automotive Industry Sales Corporation North China Distribution Center and Founder Group Founder Technology Computer Systems Co., Ltd. jointly launched the “121 Action.” Coca-Cola and Beijing everyone Bao