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改革开放以来,我国广告经营额年均递增30%以上,广告市场总体规模已跃居世界第二,广告产业成为改革开放以来我国国民经济中增长最快的行业之一。同时,也应该清醒地看到,制约广告业科学发展的矛盾和问题还比较突出。聚焦广告业发展的重点、难点和热点问题,全面准确把握广告业发展的战略定位,有针对性地制定出台促进广告业持续、快速、健康发展的政策措施,实现广告经营额未来十年翻两番、迈上万亿元台阶,全面推动我国由广告大国向广告强
Since the reform and opening up, China’s advertising revenue has been increasing at an average annual rate of over 30%. The overall advertising market has become the second largest in the world. The advertising industry has become one of the fastest growing industries in our national economy since the reform and opening up. At the same time, we should clearly see that the contradictions and problems that restrict the scientific development of the advertising industry are still quite prominent. Focus on the development of the advertising industry focus, difficulties and hot issues, a comprehensive and accurate grasp of the strategic positioning of the development of the advertising industry, targeted to formulate policies to promote the sustained, rapid and healthy development of the advertising industry policies and measures to achieve advertising turnover doubled over the next decade Fan, to trillion yuan step, to promote our country from advertising to advertising strong