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谷歌斥巨资收购AdMob,苹果推出iAd平台,微软也曝出收购Millennial的传言……这些无疑都标志着移动广告市场已经引起ICT巨头的兴趣。作为互动广告业务中最令人振奋的前卫形式,全球移动广告市场正处于新兴的发展期。继电视的高级广告系统之后,金罗军博士对于移动广告这一新兴媒体广告形式进行了深入研究,结合移动广告平台的状况,重点讨论了手机显示广告业务,分析了到目前为止这个充满活力的新兴市场的发展情况。本篇在上期基础上,重点探讨了移动广告的生态系统、平台、通用类型、广告的投放、机遇和挑战以及未来的发展趋势等。如果您在这方面有任何真知灼见,请发邮件至cui_muli@ccw.com.cn者cuimuli@163.com。
Google heavily invested in AdMob, Apple launched iAd platform, Microsoft also exposed the rumors of the acquisition of Millennial ... These are undoubtedly marks the mobile advertising market has attracted the interest of ICT giants. As one of the most awe-inspiring avant-garde forms of interactive advertising, the global mobile advertising market is in a nascent state of development. Following the television’s advanced advertising system, Dr. Jin Ruijun conducted an in-depth study of the emerging media advertising format of mobile advertising, and combined with the status of mobile advertising platform, focusing on mobile display advertising business, analyzed the dynamic so far Emerging market developments. Based on the previous issue, this article focuses on the ecosystem of mobile advertising, platforms, common types, delivery of advertising, opportunities and challenges, and future trends. If you have any suggestions in this area, please email cuiuli@ccw.com.cn cuimuli@163.com.