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中国品牌力指数(China Brand Power Index)是测定影响消费者购买行为的品牌力指数,是消费者和企业最信赖的品牌评价制度,本文以2015年中国工信部品牌力排名前三位的旅行社官方微博内容为研究对象,应用实证研究的方法,对其内容进行统计分析,探讨旅行社通过微博提升品牌力的途径。
China Brand Power Index is a brand index that determines the purchasing behavior of consumers and is the most trusted brand evaluation system for consumers and enterprises. In this paper, the top three official travel agencies of China’s Ministry of Industry and Information Technology Bo content as the research object, the application of empirical research methods, the content of statistical analysis to explore travel agents through the microblogging to enhance the brand power approach.