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熟悉度的研究来源与心理学,近些年被引入旅游研究领域。本研究追溯了熟悉度概念体系的渊源,从定义、构成要素及测量方法、作用机制等方面梳理了熟悉度在国内外的研究进展,为后续研究提供帮助。一、引言旅游目的地的“熟悉度(familiarity)”在近些年才开始得到重视,主要是随着熟悉度理论在营销领域的运用,人们发现熟悉会对消费者行为产生一定的影响,之后慢慢被引进到
Familiar with the source of research and psychology, in recent years has been the introduction of tourism research. This study traced the origin of the concept system of familiarity, sorted out the research progress of familiarity both at home and abroad from the aspects of definition, constituent elements, measurement methods and mechanism of action, and provided help for the follow-up study. I. INTRODUCTION The “familiarity” of tourist destinations began to receive attention in recent years, mainly because of the familiarity that can affect consumer behavior with the familiarity theory applied in marketing , Then gradually introduced