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炎炎夏日,空调自然成了家居必备品。然而,当众多空调企业都想来分杯羹的时候,如何笼络消费者是一件费脑筋的事。而阿根廷空调品牌BGH的推广方式可谓另辟蹊径,新意十足——他们的思路是家里越热,肯定越需要空调,为这样的人提供更多的折扣,当然可以轻易俘获消费者的心。BGH设计了一个“My home is an oven”的网站。消费者在网站上输入居住地址,就可以知道一天之中家里的日照时数。时数愈多,就可以用更多优惠购买BGH空调。这一思路抓住了目标受众生理需求以及心理感受,深入人心,让“烤箱族”们有了优越感,赢得了消费者的认可。同时,活动也充分利用了大数据和新媒体的优势,与受众进行低成本沟通,
Summer, air conditioning has become a natural home essential goods. However, when many air-conditioning companies want to share a cup of custard, how to win over consumers is a headache. The promotion of the brand of air conditioning in Argentina BGH can be described as another way, full of new ideas - their idea is that the more hot home, certainly the need for air conditioning, such people provide more discounts, of course, can easily capture the hearts of consumers. BGH designed a “My home is an oven ” website. Consumers enter their address on the website, you can know the day in the sunshine hours. The more hours, you can buy more BGH air conditioning. This idea seized the physiological needs of target audience and psychological feelings, enjoys popular support, so that “oven family ” have a sense of superiority, has won the recognition of consumers. At the same time, the event also takes full advantage of the advantages of big data and new media, low-cost communication with the audience,