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最近中国惠普有限公司喜气洋洋地庆祝了自己20岁的生日,惠普新上任的全球CEO马克·赫德为此专门到中国走了一趟, 共襄盛举。很多人都注意到,“中国惠普”的叫法在众多跨国公司中是独树一帜的, 你没听过中国微软、中国西门子吧?据说,“中国惠普”当年被注册下来有特殊的历史原因,后来的跨国公司一律没有机会再以“中国××”注册,不过话说回来, 惠普在中国本土化的深入与成功,确实是绝大多数跨国公司比不了的。
China Hewlett-Packard Co., Ltd. recently celebrated its 20th birthday beaming, HP’s new global CEO Mark Hurd specifically to China took a trip to join the festivities. Many people have noticed that “China Hewlett-Packard,” the name is unique in many multinational corporations, you have not heard of China’s Microsoft, China’s Siemens right? It is said that “China Hewlett-Packard,” was registered down the special historical reasons, and later Of multinational companies will no longer have the opportunity to “China ××” registration, but then again, HP’s localization and success in China is indeed the vast majority of multinational companies can not compare.