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可口可乐公司原总裁艾华士有一个习惯,无论到世界任何地方,都要抓紧一切时机上街寻找可口可乐。在他认为存在商机的地方,见不到可口可乐便会问:“你们为什么不把可口可乐摆在这里?”不久前的一个夏夜,艾华士参加完上海地区一整天活动后,来到南京路,他走进街边的小店,指着放满饮料的货架向店主问个不停,包括了售价是多少,哪种牌子的最好销,一周能挣多少钱,为什么没有打开冷饮机等等。他甚至动员街上卖茶叶蛋的妇女去卖可口可乐会比卖鸡蛋赚钱更多。艾华士在可口
IAC disabilities, former president of Coca-Cola Company has a habit, no matter anywhere in the world, we must seize every opportunity to go to the streets looking for Coca-Cola. Wherever he sees business opportunities, Coca-Cola will not ask: “Why do not you put Coca-Cola here?” Not long ago, on a summer night, Iverson came to Nanjing after taking part in a daylong event in Shanghai Road, he walked into the street shop, pointing to the full shelf of beverage asked the owner non-stop, including the price is the number of which brand of the best sales, how much money a week, why did not open the cold drink Machine and so on. He even mobilized women on the street selling tea eggs to sell Coca-Cola to make more money than selling eggs. Ives is delicious