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微博作为一种自媒体,从诞生之日起就以一种新型互联网传播模式在全球范围内迅速展开。作为信息传播平台,微博能够及时有效地传播信息,保障公民的言论表达自由,但同时也产生了信息传播失真、言论侵权等方面问题,本文从微博谣言产生的传播特性出发,分析问题产生的原因,并从用户的媒介素养、微博内容把关等方面提出应对策略。
As a self-media, microblogging started rapidly around the world with a new mode of Internet dissemination from its birth date. As a platform for information dissemination, Weibo can timely and effectively disseminate information and protect citizens’ freedom of speech and expression. At the same time, it also brings about such issues as distortion of information dissemination, infringement of speech and so on. This article analyzes the problems arising from the propagation characteristics of the microblogging rumors, The reasons, and from the user’s media literacy, microblogging content control and other aspects put forward coping strategies.