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此文是作者在“2004华东、华南地区报纸总编辑新闻摄影研讨会”上的发言,文中观点是继2003年第六届全国报纸总编辑新闻摄影研讨会以后,对完善图片运营机制、加强图片报道议题的深化与发展。作者以敏锐的眼光看到了当前报业传媒呈现图片与文字并行的载体地位的需求在迅速加大,一些报社适应这种市场需求,相继调整内部机构,设立图片总监、视觉总监,设立并扩建图片编辑岗位和队伍,已经建立起相对科学高效的图片报道机制,报纸办得有声有色。根据这种情况,他提出要“加快建立科学高效的图片报道机制”,报社要“设立专职负责摄影的副总编辑或摄影总监,从领导体制、组织机构上保证科学高效的图片报道机制的完善”,这对于改进新闻宣传,把报纸办得更加“三贴近”,是很有现实意义的。
This article is the author in “2004 East China, South China Newspaper Editor News Photo Conference” on the point of view, the article is following the 2003 Sixth National Newspaper Editor-in-chief news photography seminar, to improve the picture operating mechanism, strengthen the picture Report on the issue of deepening and development. The author saw with a keen eye the current press media image and text parallel rendering of the carrier status of the demand is rapidly increasing, some newspapers to adapt to this market demand, have to adjust the internal agencies, the establishment of the picture director, director of vision, the establishment and expansion of the picture Editing positions and teams, has established a relatively scientific and efficient picture reporting mechanism, the newspaper run rich. According to this situation, he proposed to “speed up the establishment of a scientific and efficient picture reporting mechanism.” The newspaper wanted to “set up a deputy chief editor or director of photography who is responsible for full-time photography and ensure that scientific and efficient picture reporting mechanisms are improved from the leadership and organizational levels.” This is of great practical significance to improving news propaganda and making newspapers more “three close”.