论文部分内容阅读
22岁的郭可乐从大学拿到了 MBA 后,来到某跨国公司包装肥皂和洗涤剂部门有 S 品牌组上班。从部门厚厚册子中,郭可乐了解到 S 洗涤剂是专门为开顶式洗衣机设计的一种白色洗涤产品。在以百亿元计的国内洗涤品市场上,雕牌、汰渍、碧浪、立白如高山林立,整个市场被诸多品牌瓜分。有研究表明,大多数顾客在走进商店时,要买什么牌子的洗涤品心中早就想好了。因此,它们都创造了几十个眼花缭乱的品
After getting an MBA from college, the 22-year-old Guo Cola came to work in a multinational packaging soap and detergent division with the S-brand team. From the departmental thick booklet, Guo Cola learned that S detergent is a white washing product specially designed for open top washing machines. In the tens of billions of dollars of domestic detergent market, the Diaopai brand, Tide, Bi waves, Li Bai as the mountains, the entire market is divided by many brands. Studies have shown that most customers want to buy what brand of detergent in the hearts of long ago thought well. As a result, they have created dozens of dazzling products