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随着市场经济的整体发展,企业所处的营销环境也发生了一系列的变化,企业要在激烈的市场竞争中生存和发展,必须及时改变营销模式,结合企业自身特点和行业特点选择更有效的营销模式。本文系统阐述了当前企业营销模式中存着的问题,对营销模式变革的驱动因素进行了全面的分析,并结合企业所处的内外部环境探讨适合企业未来发展的营销新模式。
With the overall development of the market economy, a series of changes have taken place in the marketing environment in which enterprises are located. In order to survive and develop in fierce market competition, enterprises must promptly change their marketing modes and select more effective measures based on their own characteristics and industry characteristics Marketing model. This article systematically expounds the problems existing in the current marketing model of the enterprise, analyzes the driving factors of the marketing mode change comprehensively, and explores the new marketing model suitable for the future development of the enterprise based on the internal and external environment in which the enterprise is located.