论文部分内容阅读
图形设计是各类媒介传播最主要的模式,基于此模式发展出拟物化与扁平化两种不同的设计风格。拟物化指通过模仿物体的视觉特征达到整体视觉效果直观化;而扁平化是尽可能减少视觉干扰而直接传达信息的本质,从视觉传达设计的角度分析与研究,二者各有其优劣之处。近年来,许多具有设计指标性的产品在包装设计上采用了扁平化或类似扁平化风格的设计语言,形成独具特色的设计潮流,进而引发设计领域的讨论与关注。本文针对拟物化与扁平化的视觉风格进行分析,进而预测视觉风格演变与发展方向。
Graphic design is the most important mode of all kinds of media communication. Based on this mode, two different design styles are proposed, that is, materialization and flattening. Quasi-materialization refers to visualization of the overall visual effect by imitating the visual features of an object to achieve visualization; and flattening is to minimize the visual interference and convey the essence of information directly, from the perspective of visual communication design and analysis, both have their advantages and disadvantages Department. In recent years, many design-oriented products have adopted flat or flat-like design languages in their packaging designs to create a unique design trend that has led to discussions and concerns in the design field. This article analyzes the visual style of quasi-materialization and flattening, and then predicts the evolution and development of visual style.