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微博营销特征:1、使用微博检索工具,对与品牌、产品相关的话题进行监控;2、保证日常的微博对话,并形成制度化、正常化;3、学会倾听,善于从你的粉丝处获得建议,并及时反馈;4、引导粉丝参与到公司的活动甚至新产品的开发中去;5、信息一定要透明、真实,包括优惠信息或危机信息;6、微博语言要拟人化,具有情感;7、赚钱只是微博的副产品,在客户关系维护,品牌声誉,危机预防等层面,微博同样意义深远;
Microblogging marketing features: 1, the use of microblogging search tools, and brand, product related topics to be monitored; 2, to ensure that the daily microblogging dialogue, and the formation of institutionalization and normalization; 3, learn to listen, good from your Fans get advice, and timely feedback; 4, guide the fans to participate in the company’s activities and even the development of new products to go; 5, the information must be transparent, real, including preferential information or crisis information; 6, microblogging language to be personification , With emotion; 7, make money is only a by-product of Weibo, in the customer relationship maintenance, brand reputation, crisis prevention and other aspects, microblogging also of far-reaching significance;