论文部分内容阅读
对当前高校公共关系教学的若干思考张克非近年来,中国高校的公关教学从无到有,已形成异乎寻常的发展速度和一定的规模。怎样在现有基础上总结提高,确保高校公关教学进入一个新的发展阶段,在各方面适应社会对高级公关人才的实标需要──这是当前亟待解决的问题。(一)...
Some Reflections on the Current Public Relations Teaching in Colleges and Universities ZHANG Ke-wei In recent years, the public relations teaching in Chinese universities has grown from scratch and has developed unusually fast pace and a certain scale. How to sum up on the basis of the existing, to ensure that public relations teaching in colleges and universities has entered a new stage of development, in all aspects to adapt to the actual needs of the public for high-level public relations professionals ─ ─ This is the immediate problem to be solved. (one)...