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案例亮点:1、线上线下联合营销。2、结合品牌调性跨界娱乐。巴西世界杯尘埃落定,品牌营销大战意犹未尽。精彩激烈而又悬念丛生的足球大战话题丰富,富有延展性和互动性,知名运动品牌特步在机会面前当仁不让,主动出击,携手搜狐,利用市占率第一的搜狐新闻客户端、搜狐畅言、搜狐社区等一系列媒体工具,打造一场动感十足的全民狂欢盛宴。
Case highlights: 1, online and offline joint marketing. 2, combined with brand tone cross-border entertainment. Brazil World Cup settled, the brand marketing battle is still to be done. Wonderful intense and suspenseful football war topics rich, full of scalability and interactivity, well-known sports brand Xtep doing my part in the opportunity to take the initiative to work together Sohu, take the market share of Sohu news client, Sohu Chang Yan, Sohu community and a series of media tools to create a dynamic full-scale carnival feast.