央视引领“大片时代”

• 机 构: 中视金桥国际传媒集团,
• 出 处: 声屏世界·广告人
• 发表日期: 2013年11期
• 关键词: 媒体格局 电视新闻 新闻联播 收视份额 央视网 收视排名 立台之本 黄金剧场 《焦点访谈》 收视时间

传媒进入多屏时代,电视媒体格局因而发生巨大变化。中央电视台作为中国最具权威的新闻媒体之一,也顺应时代的传播需求而进行着革新。在具备了独一无二的权威性、公信力和影响力的同时,央视不断优化节目内容,保持着对广大受众的强大影响力。在题为《“大片时代”的电视媒体》的演讲中,中央电视台广告经营管理中心主任何海明指出,电视媒体在各种媒体的竞争之下,进入了一个“大片时代”。而央视所展开的创新和突破,为声势浩大的大内容时代带来了强劲的推动

When the media entered the multi-screen era, the television media landscape has undergone tremendous changes. As one of the most authoritative news media in China, CCTV is also innovating in response to the needs of the times. With its unique authority, credibility and influence, CCTV constantly optimizes program content and maintains a strong influence over the broad audience. In a speech titled “Television Media” in the era of “”, the TV director He Haiming, director of the CCTV advertising management center, pointed out that the television media has entered a “big era” under various media competitions. The innovations and breakthroughs launched by CCTV have brought strong impetus to the era of massively large content