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贴近生活,贴近读者,是广大的报人在越来越认识到报纸的商品性以后认真实践的一个口号。 然而贴近的目的是什么呢?是吸引,是吸引读者来接受你这张报纸。于是笔者认为,贴近,是报纸主动凑上去;吸引,是轻轻将读者“引诱”过来。这里的吸引,就是一种贴近,是一种更高层次的贴近。这是吸引和贴近的辩证法。 基于这样的认识,本报就在贴近和吸引两个方面下了功夫。 贴就贴到读者的心上 从贴近读者上讲,我们认为主要要抓好这几点: 1、信息性。报纸是信息的载体。载体上必须有读者需要的信息。 在这里我们注意了两个观念的改变;一是新闻
Being close to life and being close to the readers is a slogan for the broad masses of newspapermen to earnestly practice after they increasingly realize the commercial nature of the newspapers. However, what is the purpose of getting close to it? It is attractive and attracts readers to accept your newspaper. So I think, close, the newspaper take the initiative to get together; to attract, is to gently readers “lure” over. Attraction here is a close, is a higher level of close. This is an attraction and a close dialectic. Based on this understanding, the newspaper has been working hard to attract and attract both. Affixed to the reader’s heart Affiliated readers from the point of speaking, we think mainly to do a good job these points: 1, informative. Newspapers are the carrier of information. The carrier must have the information the reader needs. Here we note the changes in two concepts; one is news